XR Is Here: How Stuttgart’s XR Expo Signals a B2B Revolution in Germany

Last week in Stuttgart, something shifted.

At the XR Expo 2025, it wasn’t just hardware on display and it was a window into how Germany’s industrial DNA is being upgraded with immersive technology. And it’s not theoretical anymore.

This was the year of use cases. The year B2B XR in Germany went from “interesting” to “integrated.”

Key B2B Highlights from XR Expo Stuttgart

1. Manufacturing & Assembly Training (VR/AR Twins) German Mittelstand companies showcased how they’re reducing error rates by simulating full workflows in XR. One use case demonstrated AR overlays guiding workers through complex assembly—hands-free, error-free.

2. Medical XR & Haptics Hospitals and med-tech innovators showed VR operating room simulations combined with haptics. Surgeons can now practice delicate procedures in risk-free, feedback-rich environments.

3. Architecture & BIM in XR Firms like Züblin demonstrated how entire construction sites are being digitized into collaborative virtual twins, enabling architects, engineers, and clients to co-design in real time.

4. Remote Support with AR One German tech supplier revealed a remote AR support tool allowing engineers to guide on-site workers using real-time visuals, annotations, and even spatial audio—cutting downtime significantly.

5. Immersive Product Showrooms Brands presented virtual showrooms for B2B buyers. Not just static 3D models, but interactive product demos, allowing decision-makers to walk through configurations and simulations before purchase.

🇩🇪 Why Germany Matters

Germany’s strength in precision industries—automotive, engineering, healthcare—makes it the ideal proving ground for applied XR.

What we’re seeing now is an inflection point:

• Digital twin adoption is accelerating

• Industrial XR is getting funding

• Haptic wearables are gaining traction

The message from Stuttgart was loud and clear:

The immersive transformation is not a question of if, but how fast.

Where GreenGalaxy Fits In

At GreenGalaxy, we believe the future of B2B is immersive, borderless, and scalable.

That’s why our platform is built for:

• Startups building XR MVPs

• Consultants creating virtual showrooms

• Global teams needing immersive collaboration hubs

• VC-backed innovators looking to stand out at virtual demo days

We’re ready to partner with Germany’s boldest builders and scale immersive adoption across Europe.

Final Thought

The XR Expo in Stuttgart confirmed what we’ve been saying at GreenGalaxy: XR is no longer an experiment. It’s infrastructure.

The companies that adapt now—will define the next decade of B2B innovation.

Let’s Discuss

Were you at XR Expo 2025? What’s your favorite use case for XR in business right now?

👇 Let’s shape the future together — drop your thoughts in the comments.